GLORY and MatchWornShirt Launch Partnership Ahead of COLLISION 9

GLORY Kickboxing is proud to announce a new partnership with MatchWornShirt (MWS), the world’s leading auction marketplace for fully authenticated match-worn sports memorabilia. As part of the collaboration, MWS will become the Official Auction Partner of GLORY for COLLISION 9, introducing a unique opportunity for fans to own authentic fight-worn items from one of the biggest kickboxing events of the year.

The partnership marks a significant milestone for both organizations. While MWS partners with some of the biggest names in global sport, including leading football clubs and athletes worldwide, GLORY will become the company's first-ever partner in combat sports, further cementing GLORY’s position as a pioneer within the combat sports industry and a leader in delivering innovative fan experiences.

As part of the inaugural auction, fans will have the opportunity to bid on the official fight-worn and signed gloves of the GLORY Heavyweight World Champion crowned at COLLISION 9, taking place on June 13 at Rotterdam Ahoy. The auction will be hosted exclusively through the MWS platform and will provide collectors with a truly unique piece of kickboxing history.  

Beyond creating an unforgettable fan experience, the initiative will also serve a greater purpose. In line with GLORY’s commitment to giving back, GLORY will donate its entire share of the auction proceeds to a charitable cause chosen by the fighter, allowing fans not only to own a unique piece of kickboxing history, but also to help create a lasting impact beyond fight night. 

“We are incredibly excited to partner with GLORY to enter the world of combat sports for the very first time,” said Tijmen Zonderwijk, Co-Founder of MWS. “Over the years, we have helped sports fans around the world get closer to the athletes and moments they love most. GLORY presents a unique opportunity to bring that same experience to one of the most passionate fanbases in world sport, while also supporting causes that matter to the athletes themselves.” 

“GLORY has always been committed to finding new ways to connect fans with the sport and its athletes,” said Jon Martone, Executive Vice President of GLORY. “This partnership is another example of that ambition. Being MatchWornShirt’s first-ever combat sports partner demonstrates the continued growth and global relevance of GLORY, while the charitable component ensures this initiative creates a positive impact far beyond fight night.” 

The partnership will be supported through dedicated digital campaigns across both organizations, including social media, email communications, and in-arena promotion during COLLISION 9. In the days following the event, fans will be able to follow the auction and place bids through a dedicated GLORY auction page hosted on the MWS platform, offering a unique opportunity to own an authentic piece of kickboxing history while supporting a charitable cause chosen by the fighter.

About MatchWornShirt 

MatchWornShirt (MWS) was founded in 2017 by brothers Tijmen and Bob Zonderwijk after a simple idea sparked a global movement. What started as a search for an Ajax shirt for their father—a lifelong fan— has grown into a leading global auction platform for match-worn and signed football memorabilia. Today, MWS partners with over 400+ top clubs including global powerhouses like Chelsea F.C., AC Milan, and Paris Saint-Germain, and also offers collectibles from a wide range of sports including rugby, cricket, and cycling. MWS understands the critical value of authenticity to sports fans, and every shirt on the platform is equipped with Fabricks™, a proprietary authentication technology that provides each owner with a secure, personal digital certificate verifying its origin and match use. MWS brings fans closer to the game – one shirt, one moment, one memory at a time.

For more information, visit www.mws.com.

About GLORY 

Founded in 2012, GLORY is the global leader in kickboxing and home to the world's most elite stand-up fighters. GLORY's ruleset & groundbreaking tournament format generates the most thrilling form of combat sports with non-stop action from start to finish. 

Since launching, GLORY has organized over one hundred world-class kickboxing events in major arenas across the United States, France, the Netherlands, the United Kingdom, Japan, Italy, and over a dozen countries across the globe.  

GLORY is renowned for consistently having a roster that features the world’s top kickboxing athletes and the most exciting & skilled stand-up fighters in all of combat sports.

For more information on GLORY, fight content, upcoming events, and news, please visit www.GLORYKickboxing.com.