GLORY ANNOUNCES NEW PARTNERSHIP WITH ILLIMITÉ

GLORY is proud to announce a new strategic partnership with illimité, a Dutch luxury watch brand, which will become the “Official Timekeeper Partner of GLORY” for the 2026 season.  

Through this partnership, illimité will be integrated at the core of GLORY’s live events and brand storytelling, bringing together precision, performance and ambition. As Official Timekeeper, illimité branding will feature prominently on the GLORY fight clock, across broadcast integrations and during key pre-fight moments, reinforcing the brand’s association with decisive seconds and championship defining moments.  

Beyond visibility, the partnership is built around premium fan engagement, exclusive product development and long-term value creation. illimité will showcase its watches and limited co-branded collections at GLORY events through curated fan zone activations and premium product drops designed specifically for GLORY’s audience. These products will be available both on-site and online, directly connecting live event experiences with commerce.

A distinctive element of the collaboration is the introduction of the illimité Fighter Entrepreneurship Program. Through this initiative, selected GLORY fighters will gain access to long-term value and entrepreneurship opportunities with the brand, reflecting a shared commitment to athlete development, legacy building and sustainable careers beyond competition.

“illimité represents the type of premium, forward-thinking partner we want to build with,” said Jon Martone, Executive Vice President at GLORY. “Their focus on craftsmanship, ambition and long-term value aligns naturally with our sport and our athletes. Together, we are creating a partnership that goes beyond traditional sport sponsorship and delivers meaningful experiences for both fans and fighters.” 

“We see GLORY as the perfect platform to express what illimité stands for,” said Nourdin Sawaf, Founder of illimité. “The precision of time, the intensity of combat and the moment a champion is crowned all connect perfectly with our brand DNA. This partnership allows us to present our products in a premium setting while building authentic relationships with fighters and fans.” 

The partnership will also include exclusive limited-edition GLORY x ILLIMITÉ product drops, premium hospitality experiences and integrated content across GLORY’s digital and social platforms, reaching millions of fans worldwide throughout the 2026 season.

illimité’s partnership with GLORY will officially launch in 2026 at the GLORY 105 Last Heavyweight Standing Finals on February 7 at the GelreDome in Arnhem, the Netherlands, and will include a unique limited-edition product release. 

About illimité 

illimité is an exclusive men’s watch brand aligned with fighters and the mindset of high performance. 

Rooted in combat sports, the brand represents discipline, ambition and relentless drive. 

With its motto Sans Précédent meaning unmatched, illimité positions itself as a premium timepiece for men who operate without limits and expect excellence in every detail.

Discover the brand at www.illimite-watches.com 

About GLORY 

Founded in 2012, GLORY is the global leader in kickboxing and home to the world's most elite stand-up fighters. GLORY's ruleset & groundbreaking tournament format generates the most thrilling form of combat sports with non-stop action from start to finish. 

Since launching, GLORY has organized over one hundred world-class kickboxing events in major arenas across the United States, France, the Netherlands, the United Kingdom, Japan, Italy, and over a dozen countries across the globe.  

GLORY is renowned for consistently having a roster that features the world’s top kickboxing athletes and the most exciting & skilled stand-up fighters in all of combat sports.

For more information on GLORY, fight content, upcoming events, and news, please visit www.GLORYKickboxing.com.