GLORY, the world’s premier kickboxing organization, has joined forces with Wurl, the leader in data-driven solutions for CTV distribution and marketing, to distribute its FAST channel to new streaming services.
Together, GLORY and Wurl have created the GLORY Kickboxing FAST channel, featuring the best kickboxing library in the world. With over three decades of the best stand-up fighting content, the GLORY Kickboxing FAST channel delivers non-stop action for fans worldwide. GLORY content appeals to a global audience, with fighters from over 60 countries and some of the most recognizable names ever in combat sports.
The GLORY Kickboxing FAST channel, powered by Wurl, has already launched on several channels, including Plex. GLORY plans to launch on additional platforms in the coming weeks, making the content readily available to over 300 million users worldwide.
If that was not enough, starting from GLORY 85 on April 29, users will also be able to watch the live broadcast of the prelims for each GLORY event bringing the action closer to home!
GLORY EVP, Jon Martone, had the following to say on the partnership:
“GLORY owns one of the most valuable and consumed content libraries in sports today. We have seen tremendous growth with our content on social media, ranking in the top 6 for most-viewed sports leagues on Facebook in both 2021 and 2022. With such a high demand for our content, partnering with Wurl was a logical next step to bring our content to new audiences and continue to grow the sport of kickboxing. We’ve seen tremendous growth with our Pluto TV FAST  channel over the last 7 years, and we’re excited to partner with Wurl to bring a new channel to even more world-class partners.”
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About GLORY
Founded in 2012, GLORY is the global leader in stand-up combat and home to world class athletes such as Rico Verhoeven, Badr Hari, Donovan Wisse, and Antonio Plazibat.
GLORY organizes world class stand-up combat events reaching millions of fans around the world across multiple platforms and have hosted events right across Europe, the United States, and Asia.
The GLORY ruleset generates the most exciting form of non-stop, can’t-blink action that has made the brand a fan favourite for over a decade now.
Follow us on social media – Facebook, Snapchat, Instagram, Twitter, YouTube and TikTok – for more information and content on GLORY.
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About Wurl
Wurl leads the CTV industry in helping content companies, streamers, and advertisers reach millions of consumers worldwide. Our market-leading platform enables them to maximize revenues, expand into global markets, and grow their audiences. Wurl is owned by AppLovin, and is headquartered in Palo Alto, California. For more information, visit www.wurl.com, and follow us on Linkedin, Twitter, and Facebook.