GLORY & Proforto Extend Partnership Throughout 2024

GLORY Kickboxing is thrilled to continue its partnership with Proforto throughout all of the 2024 calendar starting with the GLORY Heavyweight Grand Prix on March 9 at the GelreDome in Arnhem, the Netherlands. 

The continued partnership will see the Proforto brand present at all GLORY events both on-site and on global broadcasts. In addition, GLORY officials and staff will all be kitted out in professional & stylish work attire provided by Proforto. 

"We are proud to continue building on the strong foundation we have established together with GLORY. Over the past six months, we have had a very successful partnership, highlighted by more than 1,000,000 streams via Videoland. This year, we are looking forward to GLORY's new tournament structure and deepening our partnership even further with extensive broadcasting integrations for ultimate visibility. Proforto and GLORY are both rapidly growing organizations, and we look forward to the impact this collaboration will continue to have," said Rik Burgersdijk of Proforto.

"I'm really happy to extend this partnership and keep working with Proforto throughout the whole year in GLORY. As a company, 2024 will be our biggest & most exciting year to date and having a true heavyweight in the world of professional attire, like Proforto, in our corner as an official partner is simply fantastic," Jon Martone, GLORY Executive Vice President, Marketing, Digital & Partnerships.

About Proforto:

Proforto is the largest online retailer of workwear, safety shoes and personal protective equipment in the Benelux. Headquartered in Nijmegen (NL) and with a warehouse in Elst (NL, GLD), the company ships thousands of products daily to its customer base of more than 400,000 hard-working champions in the Benelux. www.proforto.nl