Kraken becomes the official crypto partner for GLORY Kickboxing

KRAKEN BECOMES THE EXCLUSIVE CRYPTOCURRENCY EXCHANGE AND PAYMENTS PARTNER FOR COLLISION 8 AND THE 2026 GLORY SCHEDULE

GLORY is thrilled to announce a new partnership with Kraken, one of the world’s longest-standing and secure cryptocurrency platforms. Kraken joins GLORY as the Exclusive Cryptocurrency Exchange and Payments Partner for GLORY COLLISION 8 on December 13 and the 2026 schedule, marking the first time a major global crypto platform is integrated across the GLORY event experience.

Through this partnership, Kraken will be prominently showcased during GLORY’s most iconic moments, both in the ring and throughout the venue, introducing a modern, technology-driven dimension to the sport. In addition to premium visibility, Kraken will introduce new fan-engagement initiatives that create  interactive touchpoints and exclusive event experiences. These efforts culminate in 2026 with Kraken’s leading role in GLORY’s ‘Champions of Change’ campaign, delivering immersive activations, digital experiences and premium rewards for fans at every event. 

“We are excited to welcome Kraken as our newest partner,” said Jon Martone, GLORY Executive Vice President. “Kraken is an industry leader known for innovation, reliability and a forward-thinking approach, qualities that align perfectly with GLORY’s ambitions for the coming years. Together, we will deliver new and dynamic ways for fans to engage with our sport.” 

“GLORY fans bring an unmatched combination of passion, discipline and conviction — qualities we see every day in the Kraken community. Our partnership is about more than brand presence; it’s about shaping a future where the excitement of world-class sport meets the opportunities of an open, modern financial system. Together with GLORY, we’re creating experiences that pull fans closer to the action while giving them new ways to participate in the evolving world of crypto.” said Mayur Gupta, Chief Marketing Officer at Kraken.

Kraken’s partnership officially launches at GLORY COLLISION 8 on December 13 at GelreDome soccer stadium in Arnhem, the Netherlands, with the full activation strategy continuing throughout GLORY’s 2026 events.

About Kraken

Founded in 2011, Kraken is one of the world’s longest-standing and most secure crypto platforms globally. Kraken clients trade more than 525 digital assets, traditional assets such as U.S. futures and U.S.-listed stocks and ETFs, and 6 different national currencies, including GBP, EUR, USD, CAD, CHF, and AUD. Trusted by millions of institutions, professional traders and consumers, Kraken is one of the fastest, most liquid and performant trading platforms available.

Kraken’s suite of products and services includes the Kraken App, Kraken Pro, the Krak App, Kraken Institutional, Kraken Onchain and the Ninja Trader retail trading platform. Across these offerings, clients can buy, sell, stake, earn rewards, send and receive assets, custody holdings, and access advanced trading, derivatives, and portfolio management tools.

Kraken has set the industry standard for transparency and client trust, and it was the first crypto platform to conduct Proof of Reserves. It complies with regulations and laws applicable to its business, while actively protecting client privacy and maintaining the highest security standards.

For more information about Kraken, please visit www.kraken.com.

About GLORY 

Founded in 2012, GLORY is the global leader in kickboxing and home to the world's most elite stand-up fighters. GLORY's ruleset generates the most thrilling form of combat sports with non-stop action from start to finish. Since launching, GLORY has organized over one hundred world-class kickboxing events in major arenas across the United States, France, the Netherlands, the United Kingdom, Japan, Italy, and over a dozen countries across the globe.  

The GLORY roster features the world’s top kickboxing athletes and the most exciting & skilled stand-up fighters including Tarik Khbabez, Levi Rigters, Antonio Plazibat, Bahram Rajabzadeh, Donovan Wisse, Chico Kwasi, and many others. 

For more information on GLORY, fight content, upcoming events, and news, please visit www.GLORYKickboxing.com.