Unibet and GLORY Kickboxing sign exclusive partnership in the Netherlands

GLORY, the world’s premier kickboxing organization, announced that Kindred’s flagship brand Unibet will be the new exclusive Sports Betting and Casino Partner of GLORY in the Netherlands. The partnership will deeply embed the Unibet brand into GLORY, particularly during major events in the Netherlands, starting with COLLISION 5.

An integral aspect of this partnership will be GLORY’s collaboration with Unibet’s local CSR programme, “Unibet Impact”, where both parties will work to inspire the Dutch community to stay fit and active through the sport of kickboxing and inspire the next generation of Dutch Champions.  

“With this new partnership, Unibet Netherlands is expanding its involvement in sports as we venture into the world of kickboxing. A sport that continues to grow and excite many across the world. We are thrilled to start this journey with GLORY and for the future ahead”, says Lennart Kessels, General Manager, Netherlands, Kindred Group. 

“It's an honor for GLORY to partner with a brand as prestigious as Unibet,” says Jon Martone, Executive Vice President of GLORY. “Unibet works with the biggest brands in sports, and for us to obtain a partnership of this magnitude speaks to the growth of the GLORY brand over the last few years. We look forward to working together with Unibet to grow the sport of kickboxing over the next several years.”

For more information:

Kindred Group

Maria Angell Dupont, External Communications Manager, Kindred Group

press@kindredgroup.com

+46 72 165 15 17

GLORY Kickboxing

Neelke Kok, PR Manager, GLORY Kickboxing

neelke@gloryworldseries.com