GLORY names House of Nutrition as Official Nutrition Retail Partner

AMSTERDAM – GLORY, the world’s premier stand-up combat league, today announced an international partnership with House of Nutrition.

Headquartered in the Netherlands, House of Nutrition has been one of Europe’s leading suppliers of premium nutrition and wellness supplements since 1986.

As GLORY’s official nutrition retail partner, House of Nutrition and GLORY will develop a partnership across Europe and China, including a branded presence across all numbered GLORY events taking place in those territories.

In addition to in-ring branding during the live event broadcasts, House of Nutrition will enjoy prominent brand exposure at official GLORY weigh-ins and press conferences.

House of Nutrition will also be included across GLORY’s global network of social and digital platforms alongside a full website integration of GLORYKickboxing.com

“As one of Europe’s oldest and most prestigious suppliers of sports nutrition and wellness products, GLORY is proud to be associated with House of Nutrition. It is rare when you get to bring two top brands together that are so closely aligned. We look forward to helping each other continue to grow in Europe, China and beyond,” said Marshall Zelaznik, CEO, GLORY.

“A combination of supreme dedication and optimal nutrition is what allows GLORY athletes to become the best they can be, so this partnership aligns perfectly with House of Nutrition’s values,” said Willem Göbel, CEO, House of Nutrition.

“For over three decades we’ve been supplying people with the ammunition to use in their own fights for fitness and this partnership will allow us to aid more fitness enthusiasts than ever before.”

The partnership will officially launch at GLORY 65 UTRECHT, which takes place Friday, May 17 at Central Studios, Utrecht. 

About House of Nutrition

Headquartered in the Netherlands, House of Nutrition has specialized in sports nutrition, diet products, sports clothing and sports accessories since 1986. 

It numbers M Double You, Performance Sports Nutrition, MP3 Drinks and First Class Nutrition among its brand portfolio and also distributes premium brands such as Nutrend, Scitec and Vitargo.